The Greensboro sit-ins were non-violent protests in Greensboro, North Carolina in 1960 against racial segregation of a local Woolworth department store lunch counter. The very first sit-in on February 1st was the plan of 4 local college students who sat at the counter and politely asked to be served. Each day they came back with more and more students. The protests were highly publicized and sit-ins spread across segregated lunch counters throughout the south. On July 25th, the first African-American was finally served at the Greensboro Woolworth lunch counter. The sit-ins were one of the simplest and most effective protests of the civil rights movement.